Dr. Safiya Umoja Noble is a 2021 MacArthur Fellow and an Associate Professor at the University of California, Los Angeles (UCLA) in the Department of Information Studies where she serves as the Co-Director of the UCLA Center for Critical Internet Inquiry. She is the author of a best-selling book on racist and sexist algorithmic bias in commercial search engines, entitled Algorithms of Oppression: How Search Engines Reinforce Racism (NYU Press), which has been widely-reviewed in journals and periodicals including the Los Angeles Review of Books, featured in the New York Public Library 2018 Best Books for Adults (non-fiction), and recognized by Bustle magazine as one of 10 Books about Race to Read Instead of Asking a Person of Color to Explain Things to You.

Safiya is the recipient of a Hellman Fellowship and the UCLA Early Career Award. Her academic research focuses on the design of digital media platforms on the internet and their impact on society. Her work is both sociological and interdisciplinary, marking the ways that digital media impacts and intersects with issues of race, gender, culture, and technology. She is regularly quoted for her expertise on issues of algorithmic discrimination and technology bias by national and international press including The Guardian, the BBC, CNN International, USA Today, Wired, Time, Full Frontal with Samantha Bee, The New York Times, and Virginia Public Radio, and a host of local news and podcasts, including Science Friction, and Science Friday to name a few. Recently, she was named in the “Top 25  Doers, Dreamers, and Drivers of 2019” by Government Technology magazine.

Dr. Noble is the co-editor of two edited volumes: The Intersectional Internet: Race, Sex, Culture and Class Online and Emotions, Technology & Design. She currently serves as an Associate Editor for the Journal of Critical Library and Information Studies, and is the co-editor of the Commentary & Criticism section of the Journal of Feminist Media Studies. She is a member of several academic journal and advisory boards, including Taboo: The Journal of Culture and Education. She holds a Ph.D. and M.S. in Library & Information Science from the University of Illinois at Urbana-Champaign, and a B.A. in Sociology from California State University, Fresno where she was recently awarded the Distinguished Alumni Award for 2018.

Read more about Dr. Noble.

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Presentation Information

Date: Friday, March 4, 2022
Time
   •   11:30 a.m.- 12 p.m. Lunch served (in-person only)
   •   12:00 - 1:15 p.m. Presentation (in-person and virtual)
Location:
   •   In-Person: Alumni Hall, IMU
   •   Virtual: via Whova

Algorithms of Oppression: How Search Engines Reinforce Racism

The landscape of information is rapidly shifting as new imperatives and demands push to the fore increasing investment in digital technologies. Yet, critical information scholars continue to demonstrate how digital technology and its narratives are shaped by and infused with values that are not impartial. Technologies consist of a set of social practices, situated within the dynamics of race, gender, class, and politics, and in the service of something – a position, a profit motive, a means to an end. In this talk, Dr. Safiya Umoja Noble will discuss her book, Algorithms of Oppression, the impact of marginalization and misrepresentation in commercial information platforms like Google search and the power struggles over representation on the web, as well as the implications for public information needs.