Job Summary
Under direct supervision, the Social Media Lead Intern assists in the creation of content for and plans communication efforts via the Center’s social media sites. The student hired in this role will create and maintain a social media strategic plan using Facebook, Twitter, Instagram, Snapchat, and Pinterest, as well as seek out other platforms appropriate for office communication.
Additionally, the student in this position is expected to lead the Social Media Student Alliance team by assigning and managing tasks to implement and broaden the exposure and impact of the social media strategy for all affiliate groups. The team lead will also work to grow a learning community of students interested in social media skills and careers through events, workshops, and speakers.
Responsibilities:
- Under the direction of the Marketing and Communications Coordinator, ensure that content on our Facebook, Twitter, Instagram, and LinkedIn Group is dynamic, relevant, and appropriate to our audiences, and is grammatically correct and error-free.
- Develop and implement posting campaigns for specific activities/initiatives, such as IU Day, Giving Tuesday, the Summit, etc.
- Track and seek out opportunities for improvement based on monthly analytics.
- Launch, build, and grow an engaged learning community of undergraduate and graduate women students focused primarily on the shared interest in social media.
- Create a vision plan for the year and include mission, goals, marketing, implementation plan, and desired outcomes.
- Schedule events, workshops, speakers, and other activities for students and the IU community to further common interests.
- Network with social media professionals in the Indiana University community.
- Supervise 2 interns who assist in the work of the team.
- Provide timely reports regarding task assignments, marketing plans, and program attendance and assessment.
- Commit to the overall mission of the Center and to the goals of the team to develop a meaningful community.
- Serve as a role model to interns and members.
- Be an advocate for women and underrepresented groups in social media.